If you are like me you started tracking your investments using a spreadsheet. I have a meager portfolio of a few non accredited investments and a those from after getting accredited. I make updates in the GDocs with major transactions and this works for me now. I aspire to grow this portfolio so have begun exploring what is out there to automate some of the manual work I am doing as the list and dollar amounts hopefully both grow. 

The ideal scenario is something that provides real time actionable insight. Complexity has increased in the private equity space as asset structures have evolved where reliance upon spreadsheets can only go so far. Fintech firms like Personal Capital, Addepar, Carta, Capshare and others have grown in popularity helping individuals manage their portfolio of investments. These solutions simplify portfolio performance and personal finance. The world of alternative investing in private equity has seen a growing number of companies applying these same principles to create helpful services offerings for investors like you.

Offerings

I walk through a set of portfolio and asset management solutions that specialize in alternative assets and startup equity. We will continue to add offerings and further detail on each to help you select the right solution for your needs. In this article we go into detail on those that we have become most familiar with.

Seed - Non Accredited Equity Crowdfunding 

VentureWallet / KingsCrowd

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For those investing in non accredited Equity Crowdfunding Portals Venture Wallet was created to help manage a diversified portfolio across multiple intermediaries. In August of 2021 KingsCrowd Acquired Brian Belley's Venture Wallet. Brian is now Head of Product continuing the growth of this valuable service. 

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Accredited Angel Investing 

Seraf Investor

Seraf Investor was built by Co-Founders Ham Lord & Christopher Mirabile Co-Managing Directors of Launchpad Venture Group. Christopher is the Chair of the Angel Capital Association. This makes the pair incredibly well suited to tackle the problem angel investors, and early stage investment managers face with managing their portfolio. As an angel investors portfolio grows so do investor reports, follow-ons, note conversions, warrants, and tax deadlines. Many view diversification into a large number of companies as key to success, so as one quickly outgrows basic tools like spreadsheets and email folders Seraf is the place to turn. The solution is still fairly new so pricing is reasonable starting at $10 a month at the time of this writing.

Venture Capital 

Addepar

Investment management platform Addepar was started with the goal of providing clarity into investment options along with an actionable interface. A New York Times article points out, this company is doing its part to help wealth managers weave through the complex web of big data to analyze their portfolios. Addepar offers investors and advisors a way to quickly and accurately get a snapshot of their holdings, while funds and fund administrators can seamlessly tailor their analysis and reporting.

Addepar was founded by two former employees of Palantir Technologies, a firm that helps military and intelligence agencies sort through complex data. While the big data involved in the world of investing is different from matters of national or international security, parallels can be drawn. Much in the way data can help security experts prepare for disaster scenarios, Addepar can do the same for portfolio's and throw up red flags if a portfolio appears headed for doomsday. Eric Poirier, Addepar's CEO, explained to the New York Times some of the problems confronting today's wealth managers and investors. "One of the most fundamental questions in finance is 'What do I own, and what is all of this worth?' 'What is my risk?' turns out to be an almost intractable problem," Poirier said. This offering is very robust trying to fit the needs of many different investors. For a more focused angel portfolio offering we looked at Seraf Investor. 

Two other notable offerings we recently came across are anduintransact.com/solutions/anduin-fund-subscription and altvia.com/deploy-capital/.

Feedback

At Fund Wisdom we review these portfolio offerings to help you with your early stage startup investments. We want to hear from you. We look forward to learning about your experience with these offerings and if there are others we should cover. Let us know in our comment section below.