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Mad Scientist

Cloud Hosting & Experience Management for Investment Managers

Selecting a hosting platform for digital experiences like websites and apps can be a challenge. I review a few resources I have found helpful to make the process of finding hosting and infrastructure…

Page name pathing in Analytics Workspace

Adobe Analytics Page Naming Strategy

Taking the time to individually provide naming and hierarchy can drastically improve content reporting efficiency. Adobe Analytics, or previously Omniture SiteCatalyst has some built in features to…