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Adobe Analytics vs Google Analytics

Analytics Solutions- Adobe vs Google


This article was originally written several years back when I was working between Marketing and Technology departments at a startup needing to recreate what I had built with Adobe Analytics at a…

Walking

2020 Equity Crowdfunding by the Numbers


This is an ongoing series of reviews. Reviews from years: 2019, 2022 Are you looking to select the right equity funding platform to raise money for your idea or business, or are you looking to invest…

Top 10 investing Portals

The Top 10 Equity Crowdfunding Portals 2020


This is a yearly update from our last review in 2019 which covers how we build our ranking. We break up our list to Accredited focused top 10 and regulation crowdfunding, non accredited focused…

Equity Crowdfunding Crowdcrux Submission

2020 Q1 Equity Crowdfunding Contributions


A majority of the population that was not able to invest in high growth private startup companies now can. If you were not aware it is likely due to the arduous restrictions in place, but that may…

Inside a building in the Financial District of London - representing institutions

Institutional Investors in Equity CrowdFunding Portals


The world of equity funding portals and online marketplace lending continues to attract the attention of institutional investors, and their involvement in the industry appears poised to grow. I…

2019 Equity Crowdfunding Analysis

Equity Crowdfunding Analysis 2019


This is an ongoing series of reviews. Reviews from years: 2020, 2022 At Fund Wisdom we believe in the opportunity equity funding platforms create by providing access to capital, investment…

AlgoValue

Saving Money with Improved Valuations


The process to assess the value of a company, particularly at an early stage can be challenging and costly in the long run. Startup equity investing platforms opportunities enable people from all…

Page name pathing in Analytics Workspace

Adobe Analytics Page Naming Strategy


Taking the time to individually provide naming and hierarchy can drastically improve content reporting efficiency. Adobe Analytics, or previously Omniture SiteCatalyst has some built in features to…

models

Digital Experience Maturity Models and Compensation


Throughout my digital marketing career I have found it important to establish a benchmark to help attain the next level of compensation. I hope to showcase both some maturity models to help you…

Bots Spiders

Analytics Accuracy - Impact on ROI


As businesses become further reliant on digital, connected, technologies the decisions made leveraging measurement via analytics are only as good as the data feeding those decisions. Board room…